Marketing Plan Research Paper Example | Topics and Well Written Essays - 3000 words

Marketing Plan - Research Paper Example The qualitative approach will include the use of observations and focus of multinational corporations. The quantitative approach will involve the use journals, magazines, and online stuff from different websites. The marketing plan will further elaborate few key issues like will Windows 7 is able to conquer the market share from existing operating systems like XP, Vista, and Mac? What will be the strategic issues that may arise from the application of technology by other competitors? What marketing strategy must be adopted by Microsoft to release its new operating system in successful manner? Microsoft is a US based multinational and world’s largest organization in computer and software industries with its areas of operations in each and every country of the world. The organization is headquartered at Redmond, Washington and was founded by Bill Gates and Paul Allen on 4th April, 1975. Microsoft has earned a high level trusted reputation by conducting its business worldwide with integrity, innovation, and respect. The company has delivered hundreds of different software related brands at global scale. It also manufactures, licenses, and offers a wide range of products which are related to computer field. The company has $73.72 billion dollars revenue by the end of 2012 while its total assets are more than $121 billion dollars. More than 94,000 employees are working under Microsoft at global level (Microsoft Corporation Financial Statements, 2011). Microsoft has promoted a culture of progression and innovation. The company has invested a huge amount of money in its operating system sector to gain competitive advantage on product innovation. Millions of people across the globe today enjoy a wide range of operating systems offered by Microsoft in all segments of retail from operating systems of XP and Vista to other software and hardware tools. The most successful products that Microsoft has offered are its

The Importance of Social Policy Essay Example | Topics and Well Written Essays - 5750 words

The Importance of Social Policy - Essay Example Blakemore and Griggs (2007) offer two types of definitions with respect to social policy. One of the definitions given in relation to this concept suggests that social policy is an academic subject in the field of research and study. Social policy is likewise defined as the different sets of policies promulgated in order to have an impact on the ‘real world’ (Blakemore & Griggs, 2007). It is in this regard that the governments, businesses and voluntary organisations tend to promulgate policies that have a significant effect on the families and individuals. In order to understand the concept of social policies, Blakemore and Griggs (2007) deem it of paramount importance to define policies. The other definition given to the term social policy, on the other hand, shows that the principles thereof serve as the guiding ideas that influence the policies promulgated with respect to social welfare, education, health services, etc. The principles that are usually embedded onto the discussion of social policy are as follows: (1) equality, (2) equity, (3) need, (4) freedom and (5) rights (Blakemore & Griggs, 2007). To ensure a better understanding of these principles and the concept of social policy, the researcher deems it of paramount importance to discuss these in relation to what Blakemore & Griggs (2007) have written in relation to the need to take the said principles into consideration. Equality, Equity and Justice. The principle of equality, equity and justice plays an important role in the development of social policies. According to Blakemore and Griggs (2007), social policies have often been perceived as the necessary tools and mechanisms by which a fairer society is created by ensuring the equalization of benefits coming from health, education and other similar services. Needs. Aside from equality, equity and justice, needs are also important principles that must be considered in the development of social policies (Blakemore & Griggs, 2007). In developing the appropriate social policy, Blakemore and Griggs (2007) mention that it is important to ascertain the needs of the people to whom the former is addressed. In addition, to ensure that the goals of social policy are properly met, it is likewise necessary that the policy makers be able to determine which between two groups have greater needs (Blakemore & Griggs, 2007). Freedom and Rights. Finally, Blakemore a nd Griggs (2007) also consider freedom and rights as among the guiding principles of social policy. Verily, these two authors argue that the development of social policies must give paramount consideration to the lives, rights and freedom of the people. Without consideration for these, there is a tendency for the social policy to fail in terms of meeting its goals (Blakemore & Griggs, 2007). Hill, M.J. 2003. Understanding social policy. Wiley-Blackwell, UK. Hill (2003) adopts a previous definition of